The IMC course began almost a month after the official IV trimester start.
What more a lazy marketing guy at NMIMS, coming back from a gruelling summer internship could ask for! Perhaps at the most opportune moment, so that we could relax and laze around for three weekends.
I love the idea of being a journalist (I tried to be one for a brief period of my life and got paid for it!).Yet the idea of serving up stories at the rate of muse clicks wasnt appealing enough for a whole life. Now with a B-School stint I explore the idea of marketing journalism, hence the name of the blog.
RM, the course instructor wanted us to write a journal as well while taking this course, hence the name for this blog came!