Sunday, October 5, 2008

Raison D' Etre

The IMC course began almost a month after the official IV trimester start. 

What more a lazy marketing guy at NMIMS, coming back from a gruelling summer internship could ask for! Perhaps at the most opportune moment, so that we could relax and laze around for three weekends.

I love the idea of being a journalist (I tried to be one for a brief period of my life and got paid for it!).Yet the idea of serving up stories at the rate of muse clicks wasnt appealing enough for a whole life.  Now with a B-School stint I explore the idea of marketing journalism, hence the name of the blog. 

RM, the course instructor wanted us to write a journal as well while taking this course, hence the name for this blog came!

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